e  m  p  r  e  s  a


Pleasanton Voters

Those of us fortunate enough to call Pleasanton home were drawn, in part, by our city's small town pace of life, our vibrant and historic Downtown, our surrounding open space, and our absence of "large city" problems.  These qualities have existed because we have been "The City of Planned Progress".


Pleasanton's "Planned Progress" established by voters in 1996 with 75% approval of Measaure FF - Our desire is to maintain the plans that have guided our city to be the gem of the East Bay, specifically foundational elements of our Pleasanton Voter's General Plan.


Right Now: Pleasanton leadership is planning the East Pleasanton Specific Plan (EPSP) of up to 1,430 new residential homes and 1.6 million square feet of new commercial development.  The EPSP site was specifically set aside by Pleasanton Voters to never be developed.  Plans also show part of the project will be located on over 100 acres outside of our Urban Growth Boundary!


Our 1996 General Plan, which incorporated the Pleasanton Voter mandate from Measure FF, established our Urban Growth Boundary (UGB) - the permanent line surrounding our city "beyond which urban development will not occur".  Our General Plan also establishes a very strict standard for any changes made to the UGB in order to preserve its intended goal of maintaining open space and providing a buffer with adjacent communities.




Working to:

  • Protect our Urban Growth Boundary
  • Preserve Ridgelines and Open spaces
  • Retain the best qualities of our city for future generations.  

Preserving Pleasanton's Planned Progress

We need your help to protect the best of Pleasanton*

* Pleasanton Voters need to stop the sprawl that is coming to East Pleasanton.  Your involvement is critical and is needed now. Please take the following action to help us preserve the best of Pleasanton:

  1. Contact us so that we can keep you informed
  2. Attend one of the upcoming City Workshops inviting public input on the East Pleasanton Specific Plan.  We will post dates and times as soon as they become available.
  3. Like us on Facebook and share this information with your friends and neighbors